Databrokers are making detailed profiles of our internet behaviour. They follow not only what we say online, but also what we do online. Today those profiles are being used to serve us personalised advertising. And we don’t seem to care that much. But we should be aware that in the future those same profiles could be used in different ways. We should be aware of what our digital footsteps tell about us.

China is developing the Social Credit System to rate it’s 1.3 billion citizens. People with low ratings will have slower internet speeds, restricted access to restaurants and the removal of the right to travel, and more.

But what will the West have in store for us? Your digital behaviour may not reflect on capitalist values. If not you can use this website to add the missing values to your data profile by simulating online behaviour in the sight of the databrokers.